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Johnson Controls and Pricol forms JV

BS Reporter  |  Mumbai/ Pune 

Johnson Controls, a global leader in automotive seating, overhead systems, door and instrument panels, and interior electronics, has formed a joint venture with Pricol Limited, a supplier of automotive instrument clusters in India.

The 50:50 joint venture will be called 'Pricol Private Limited.' Pricol's instrument cluster manufacturing plant in Pune will become the joint venture's primary location.

It will develop and manufacture instrument clusters, displays and body electronics for both automakers and motorcycle manufacturers that operate businesses in India, by leveraging Johnson Controls’ industry-leading Human Machine Interaction design and implementation expertise as well as product capabilities.

"This new partnership combines the expertise and capabilities of and Pricol to create a unique value proposition for our customers and differentiation in the industry," said Jeff DeBest, group vice president and general manager, electronics for Automotive Experience.

With Pricol’s cost-effective innovation capabilities and strong customer relationships in the local market, Johnson Controls will realize growth potential in India. It also will enhance its service to global customers through a cost-competitive value chain.

"Johnson Controls brings their world-class product development capabilities, global purchasing relationships and access to global customer relationships to this joint venture, which will help Pricol to strengthen our leading market position in India," said Vijay Mohan, chairman, Pricol.

"Pricol’s existing instrument cluster offerings and customer base for motorcycle makers will allow us to enter a new market segment," added DeBest.  

This new joint venture also will become Johnson Controls’ global center of expertise for this product.

First Published: Wed, March 28 2012. 00:46 IST