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Manpasand signs Sunny Deol as brand ambassador for Mango Sip

Company plans to invest over Rs 100 crore in next one year to more than double its manufacturing capacity as well as distribution network

BS Reporter  |  Ahmedabad 

Vadodara-based Beverages, has signed up Hindi film actor as the for its flagship brand 'Mango Sip'.

Its flagship brand was established by first generation entrepreneur Dhirendra Singh. It has carved a niche for itself in the market with a basket of 25 product variants. The company claimed that the brand has grown to become one of the leading mango drink brands in India.

feels that the Hindi film action star with a strong fan following amongst the urban and rural masses gels well with Manpasand's brand which has a strong presence amongst the masses across the country.

Dhirendra Singh, chairman and managing director, Beverages said, "We are confident that Sunny Deol's association will help in significantly increasing the per capita consumption of mango drinks in the country. With a strong presence in tier-2 and tier-3 markets, our network is spread across 200,000 plus retail outlets and over 2,000 dealers. Our aim is to double these numbers in a few years and make Mango the most loved beverage product in India. We will be starting a full 360 degree media campaign shortly."

The company plans to invest over Rs 100 crore in next one year to more than double its manufacturing capacity as well as distribution network and targets to touch a Rs 1,000 crore turnover within the next three years. Manpasand aims to take its sales to Rs 1000 crore in the coming three years from a current turnover of just over Rs 300 crore. It has over 200,000 retailers, over 2000 distributors and 200 plus super stockists.

The company's manufacturing facilities are located at Vadodara in Gujarat, Varanasi in Uttar Pradesh and at Dehradun in Uttaranchal, and it has a capacity of 60,000 cases per day at present, which it plans to expand up to 150,000 cases per day. One case is 24 bottles.

Singh had said earlier that "The beverages industry is expected to see 35 per cent to 40 per cent growth in foreseeable future. In next five years, we expect the size of fruit drink industry to more than double to around Rs 12,000 crore to Rs 15,000 crore."

First Published: Mon, January 13 2014. 20:57 IST
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