Numero Uno plans north expansion

Denim wear major Numero Uno, the flagship brand of Gurgaon-based manufacturing outfit Hi Fashion Clothing Co, plans to expand its presence in north India. The company plans to achieve this by taking up shelf space in leading malls and opening exclusive Numero Uno outlets.

In town to launch its second exclusive store in the city, VY Masih, marketing manager, Hi Fashion Clothing, said 10 Numero Uno outlets would be opened in Punjab by the year-end.

"In a month's time, we are going to be in Patiala, followed by Jalandhar, Ludhiana, Amritsar, Mohali and Panchkula," said Masih.

The company is also looking at penetrating the north-east and the south, where it plans to have outlets in Chennai, Cochin and Coimbatore among others.

Each of these 450 sq ft to 1500 sq feet store housing the entire Numero Uno range, from jeans to non-denims, troopers, capris, T-shirts, sweat shirts and accessories for both men and women will increase the pace of the fashion retailing market in these cities, said Masih.

Currently, the brand is available at stores like Lifetsyle, Shoppers Stop and Ebony and at more than 600 multi-brand outlets across the country.

On the company's plans to diversify to other products, Masih said, "We will also be adding eye-wear and talks are on with international players regarding this. In the footwear segment, we have launched slippers and we will add sports shoes soon."

Aimed at making the brand more popular among the youth, the company plans to bring a Numero Uno rock music event to Chandigarh, targeted at the 16-35 age group.