 "Olx betting on B2C segment to boost market share in used-car market")
Olx, India's largest online platform for used automobile classifieds and transactions, in 2017 saw its share of the pre-owned cars segment improving to 77 per cent from 72 per cent in 2016. The rise mainly came on account of tweak the company made to its business strategy and turned its focus more on the business to consumer (B2C) vertical. From hardly any contribution around two years ago, the vertical now contributes around 30 per cent listers to Olx.
Earlier, Olx was primarily a consumer-to-consumer (C2C) platform.
At present, the company gets around 120,000 fresh unique B2C listing every month, according
