Prep lessons that gave Flipkart a leg-up

The e-tailer focused on product selection, affordability and service levers to dominate this year's sale season so far

Leading e-commerce firm Flipkart took pole position as it eyes top honours in the year’s last quarter that marks the festive season, because of an impressive performance in its annual Big Billion Days shopping fest that concluded a week ago. While the Indian e-tailer claimed to have cornered 70 per cent share of the online shopping market from September 20 to 24, according to research and advisory firm RedSeer Consulting the industry generated Rs 9,000 crore ($1.5 billion) worth of sales. What did it take Flipkart to leave no stones unturned in its preparations for an event that can set