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Retail market is big enough to accommodate multiple players: Grofers

Online grocery portal is keen on developing more inhouse products for wider sale

Albinder Dhindsa Co-founder & CEO, Grofers
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Albinder Dhindsa Co-founder & CEO, Grofers

Romita Majumdar Mumbai
Online grocery player Grofers sees enough space in the retail grocery market for multiple players despite rival BigBaskets' big ticket funding as well as ecommerce giants Amazon and Flipkart increasing their grocery focus.

Last month, Grofers raised Rs 4 billion from its investors like Tiger Global and Softbank in series E funding round while BigBasket raised around $300 million from Alibaba.  Out of the Rs 65 billion online grocery market in India, Grofers has a gross merchandise value (GMV) of almost Rs 10 billion whereas BigBasket occupies almost Rs 20 billion worth of GMV.  Global ecommerce giant Amazon has already forayed