You are here: Home » Companies » News
Business Standard

RIL's retail arm RRVL picks up 96% stake in Urban Ladder for over Rs 182 cr

Billionaire Mukesh Ambani-owned Reliance Industries' retail arm has picked up 96% stake in online furniture retailer Urban Ladder for over Rs 182 crore

Topics
Reliance Industries | Urban Ladder | Mukesh Ambani

Press Trust of India  |  New Delhi 

Urban Ladder
RRVL has a further option of acquiring the balance stake, taking its shareholding to 100 per cent of the equity share capital of Urban Ladder (Photo courtesy: Twitter)

Billionaire Mukesh Ambani-owned Reliance Industries' retail arm has picked up 96 per cent stake in online furniture retailer for over Rs 182 crore.

Reliance Retail Ventures Ltd (RRVL), a subsidiary of (RIL) , has acquired equity shares of Home Decor Solutions Pvt Ltd for a cash consideration of Rs 182.12 crore, RIL said in a statement on Saturday.

The investment represents 96 per cent holding in the equity share capital of Urban Ladder, it added.

RRVL has a further option of acquiring the balance stake, taking its shareholding to 100 per cent of the equity share capital of Urban Ladder, it said.

Besides, RRVL has proposed to make a further investment of up to Rs 75 crore in

The further investment is expected to be completed by December 2023, it said.

This acquisition will help RIL in bolstering its presence in the fast-growing e-commerce segment and widening the bouquet of consumer products provided by it as it looks to compete with e-commerce majors as Amazon and Flipkart.

The aforesaid investment will further enable the group's digital and new commerce initiatives and widen the bouquet of consumer products provided by the group, while enhancing user engagement and experience across its retail offerings, the statement said.

According to RIL, no governmental or regulatory approvals were required for the investment.

In August, RIL had acquired a majority stake in digital pharma marketplace Netmeds for around Rs 620 crore.

RIL, which has been on a fund raising spree by selling stakes in RRVL, had earlier this month announced Rs 9,555 crore investment from Public Investment Fund of Saudi Arabia, taking total fundraise in the last two months to Rs 47,265 crore.

The investment had valued RRVL at a pre-money equity value of Rs 4.587 lakh crore.

Reliance Retail Ltd, a subsidiary of RRVL, operates India's largest, fast-growing retail business witnessing close to 640 million footfalls at its 12,000 stores across the country.

Amazon, Reliance and Walmart Inc's Flipkart are locked in a battle to gain market share in India, where millions of middle-class customers are adopting online purchase of food and groceries due to the COVID-19 pandemic.

The booming e-commerce market in the country will be worth USD 86 billion by 2024, according to research firm Forrester.

The stakes are particularly high for Amazon, which believes India is a big growth market after shutting its online store in China last year.

Reliance Retail's vision is to galvanise the Indian retail sector through its new commerce strategy, serving millions of customers by empowering micro, small and medium enterprises (MSMEs), RIL had said earlier.

RRVL had previously raised Rs 37,710 crore from leading global investors including Silver Lake, KKR, General Atlantic, Mubadala, GIC, TPG and Abu Dhabi Investment Authority (ADIA).

Urban Ladder was co-founded by Ashish Goel (CEO) and Rajiv Srivatsa (COO) in July 2012.

In 2014, Tata Sons chairman emeritusRatan Tatahad also invested in Urban Ladder, though the amount was not disclosed. In the past, the company had also raised funds from venture capital funds such as Sequoia Capital, SAIF Partners, Kalaari Capital and hedge fund Steadview Capital.

Besides online, the company has presence in offline channels and operates a chain of retail stores in several cities across India as Bangalore, Chennai, Mumbai, NCR, Pune and Hyderabad.

Urban Ladder's audited turnover in 2018-19 was Rs 434.00 crore and profit was Rs 49.41 crore.

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Sun, November 15 2020. 14:45 IST
RECOMMENDED FOR YOU
.