Second wave of Covid? From Tanishq to Panasonic, India Inc says we're ready

Firms say lessons have been learnt, ops reconfigured and supply chains adapted

If, perchance, there should be a second Covid-19 wave, companies will not be scattering in disarray this time round because many of them have re-configured their businesses to cope, so companies such as jewellery seller Tanishq can let consumers try on necklaces and ear-rings virtually and deliver the items to their doorstep.  

Tanishq has overhauled its sales channels through a host of technological initiatives. As reports grow of a surge in Covid-19 cases and a possible second wave, Tanishq’s Vice President (marketing and retail), Arun Narayan, exudes confidence about managing.

Since the last year has been spent catering to customers through video