You are here: Home » Companies » News
Business Standard

Starcom Entertainment is now 'The Bridge'

BS Reporter  |  Mumbai 

Ravi Kiran, CEO-South East and South Asia, Starcom Mediavest, said, "Our experience with our entertainment marketing offering across India, Philippines, China and other markets over the last 5 years has given us the confidence that we can create a full service Asia wide offering that would immensely benefit our clients."

The name change is slated to enable Starcom to engage its sister concern ZenithOptimedia more effectively. Last year Starcom Entertainment had formed a two way strategic partnership with Los Angeles based entertainment marketing company Pier3 Entertainment, to cross leverage each other's capabilities and expertise.

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Wed, May 28 2008. 12:42 IST
RECOMMENDED FOR YOU
.