Tata Chem To Sell Salt As An Fmcg Item In New Push

Tata Chemicals has decided on a shift in its marketing strategy for Tata Salt. It now plans to sell the product, which is a market leader, as a fast moving consumer good (FMCG) rather than a mere commodity.

It has set up an entirely dedicated team for the purpose, and the new initiative will also include other branded salt products such as the low-end salt