Tata Chemicals Angles For 20% Topline Growth

Tata Chemicals Ltd is targeting a topline growth of 20 per cent for its salt business during the current financial year after repositioning its brand, Tata Salt. Last year, Tata Salt touched a turnover of Rs 150 crore.

The company has reaffirmed the positioning of the brand which is based on purity ,while the new advertising campaign, Desh ka namak, launched for the brand is a shift from the rational platform to a more emotional one.