Tata Sky has signed an agreement with Rovi Corporation, a provider of digital entertainment technology solutions, for Analog Copy Protection (ACP) technology. ACP technology from Rovi helps prevent the unauthorised use of broadcasted content.
Tata Sky will deploy ACP technology from Rovi in all of its set-top-boxes to help protect against unauthorised content copying. ACP, a technology that is transparent to viewers, significantly distorts copies made on any VHS and DVD recorders.
Yigs Riza, Chief Technology Officer, Tata Sky said, “It is important that Tata Sky protects the broadcast content. Our content partners make significant investments in creating high quality and high value content, thus it is important that we ensure that revenues are not lost through unauthorised copying that compromises the value of their content.”
