This start-up offers niche fintech products for middle-income households

A bootstrapped Bengaluru start-up launched by ex-VCs is re-imagining financials products for salaried families. Its fix: focus on use-cases

The trinity of smartphone, internet and data has given a massive push to fintech innovation in the country. Consumers are not only paying bills online but booking investments, securing loans, and creating transactional businesses over the internet.

However, the canvas is so large – only half of India’s 1.3 billion population is on the internet – that start-ups are looking at offerings more attuned to people’s needs.

That is where Jodo comes in. Jodo is an early-stage fintech start-up set up by former Matrix Partners VCs and is built on the idea that that financial products – whether saving or