Udaan eyes grocery market at $850 bn 2025, to focus on community e-commerce

India's largest business-to-business e-commerce firm launches app for entry into sector

Udaan, India’s largest business-to-business (B2B) e-commerce company, is eyeing the grocery market to be worth $850 billion by 2025 and will focus on community grocery e-commerce (CGE) to tap the sector growing sharply in the pandemic.

Bengaluru-based Udaan has launched Price Company for CGE, an app that use the firm’s relationship with small retailers, community influencers and customers to enable e-commerce on a mass scale.

Price started operations in Bengaluru after testing in southern Karnataka, clocking 100 per cent week-on-week growth on orders in Karnataka’s capital. It plans to cover southern India by December end and will on-board 5 million