Business Standard

US-focused disounts make Black Friday sale a white space in India

Post-Diwali weeks are dull here as most of the shopping budget is spent during Dussehra and Diwali period in the country

black friday

While Diwali sale is the biggest shopping carnival in India, Black Friday sales hold similar significance in the US which mark the beginning of the Christmas season. Photo: Shutterstock

Samreen Ahmad Bengaluru
If you enter the Amazon India website over the weekend, it has an orange banner on display saying ‘up to 50 per cent off on international brands’. This sale will go on till Monday on the e-commerce website.
Similarly, rival Flipkart has a Black Friday sale running from November 26 to November 30, with some good deals on mobile phones.
Even hospitality websites such as are giving discounts of up to 30 per cent on stays till December 31.
Retail chains such as Shoppers Stop are marketing this sale as ‘Black Friyay’, with up to 50 per cent discount

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First Published: Nov 27 2020 | 8:42 PM IST

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