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When Verlinvest, a Belgium-based family investment firm, first backed Sula Vineyards in 2010, few had heard of the winemaker. Sula is today the default choice for wines in India and close to a $100-million company with a 70 per cent market share. Verlinvest is a large shareholder.
In 2011, Verlinvest was an early-stage investor in Kishore Biyani’s Future Ventures (now Future Consumer & Future Lifestyle) and Future Retail. Today, Future Consumer is valued at $1.7 billion, Future Retail at $3.8 billion, and Future Lifestyle at $1 billion after a series of demergers.
The investment firm of the founding families of
