The Indian Olympic Association (IOA) on Saturday announced that Edelweiss Group, India’s leading diversified financial services conglomerate, will be its principal partner for the Rio Olympics 2016.
Flagging off this association with IOA, Edelweiss Group announced a life Insurance cover of Rs 1 crore for each of the athletes representing India at the Rio Olympics 2016 by Edelweiss Tokio Life Insurance, the life insurance joint venture of the Group.
This will be a term insurance plan.
IOA also announced that Bollywood superstar, Salman Khan, as the brand ambassador of the Indian Contingent for Rio Olympics 2016.
In the past, Edelweiss has had an association with sports and through its philanthropic arm, EdelGive Foundation, has supported various sports personalities including M C Mary Kom, P V Sindhu and Ayonika Paul amongst others. Last year, the group signed ace shuttler Saina Nehwal as its brand ambassador.
“This association with the Olympics is a seamless and compelling fit. An athlete rises to excel in their chosen field through years of commitment, rigorous practice, and consistent high performance, which are also the qualities that we value at Edelweiss," said Rujan Panjwani, executive director, Edelweiss Financial Services.
Till date, 75 Indian athletes in 8 disciplines have qualified for the Rio Olympic games and many more likely to qualify in the next two months.