Novelists are used to staring out of windows, not out at audiences. We write in solitude, and expect our readers to read in solitude. And then, for a few, the phone rings. A publicist has struck lucky with your book. It’s been shortlisted for a literary award. You can no longer be private. You have to perform live.
This year a leading independent publisher told me how he takes on a maximum of two new fiction writers a year. He knows that literary festivals and ever slimmer book review pages won’t want to hear about them. His sole hope for these

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