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High times in Beverly Hills with pot delivery and a Gucci ashtray

High-end department store Barneys New York has given the marijuana lifestyle the luxury treatment, launching a range of pot-themed products this week

Reuters  |  BEVERLY HILLS, Calif. 

Image via Shutterstock
Customers at the upscale retailer's Beverly Hills store on Friday perused a new section with hand-blown glass bongs

High-end department store has given the the luxury treatment, launching a range of this week in the latest sign a drug once associated with bohemians and deadbeats is moving up the social ladder.

Customers at the upscale retailer's Hills store on Friday perused a new section with hand-blown glass bongs, Gucci ashtrays, jewelry inscribed with the words "Lighten Up" and cosmetics labeled as containing cannabidiol, a non-high inducing part of the cannabis plant.

Marijuana remains banned by federal law, although is one of 10 U.S. states that has legalized the drug for recreational use.

does not sell any marijuana in stores, but the retailer has given space at its Hills store to another company,

Beboe's sales representatives at the store can help customers use an to order marijuana for home delivery by another company called Emjay, said

"It's designed to replace the bottle of wine that you bring to a dinner," Campbell said. "Our stuff is what we call very socially dosed, which is something you can puff on and get warm and tingly but you're not going to get trapped in your sofa for four hours like a lot of other "

Barneys New York's move into the pot lifestyle market comes more than one year after California, following a 2016 referendum to legalize weed, allowed dispensaries to sell the drug to adults for recreation.

"Legalization is only a year old and it's opening up our eyes to what's there in the market, what's missing in the market, what our customer wants," Matthew Mazzucca, who is the of Barney's

The retailer known for lavish fashion items, including leather bags and high fashion jackets and shoes, plans to bring its cannabis-themed "The High End" products to other stores, the company has said.

 

 

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published: Sat, March 23 2019. 08:53 IST
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