Safar initiative launched

Reliance Money and the Andhra Pradesh government on Wednesday launched the first phase of 'Safar' initiative that aims to promote road safety in Hyderabad.

Under the initiative, the government proposes to install electronic display systems at public locations that will contain important road safety messages and would act towards preventing road accidents.

The first such display system was unveiled by chief minister YS Rajasekhara Reddy in the presence of Reliance Money director and chief executive officer Sudip Bandyopadhyay.

Reliance Money will set up 30 Road Transport Authority (RTA) display systems across major public places including the Secretariat, Imliban bus station, Jubilee bus station, Prasad I-Max and PVR theatre.