Poll campaign in Odisha turns individual centric
With winnability top on agenda, candidates have realized that they have to campaign differently
Campaigning for the twin polls in Odisha is turning to be more individual centric with candidates hiring public relation firms for image management and publicity.
This is in contrast to the earlier trend where firms engaged in brand building bagged poll related assignments from a political party as a whole.
"There is an advent of a new trend in the ensuing poll season. Political leaders are approaching the PR firms individually for brand building and to reach out to every single voter", said an official of a leading PR firm which has handled campaign for the ruling Biju Janata Dal (BJD) in 2000, 2004 and 2009.
Enquires from the individual candidates have gone up manifold, a trend that is fast picking up, said the official.
Dilip Tirkey, BJD Loksabha candidate for Sundergarh, Dharanidhar Nayak, Congress candidate for Kendrapada , Congress candidate of Puri parliamentary seat Sucharita Mohanty are known to have engaged PR agencies for their campaign trail. Some candidates in the fray for the assembly elections have also hired the PR agencies for image building and media management.
The activities include dissemination of press notes, photographs, visibility in print and electronic media, monitoring and feedback. Most of the PR agencies are charging between Rs 50000 and Rs four lakh (including expense charges) from each candidate for their services, industry sources said.
With winnability top on agenda, candidates have realized that they have to campaign differently. Attracting the neutral voters (who have no inclination towards any political party) for any candidate remains a bigger challenge than attracting the cadres as the latter will any way vote for the party, said Palwai Ragahvendra Reddy, Director, Sipper Global Informatics, a political process outsourcing company involved in campaigning strategies for the political parties and leaders.
Reddy said that their campaigning on the new media platforms is to promote the candidate's mission and vision on Facebook and Youtube .
Sipper Global Informatics has introduced to implement the personalized Interactive voice response (IVR) campaign in the political spectrum where the leaders raise the issues of local problems and their solutions in the voter's language.
This is in contrast to the earlier trend where firms engaged in brand building bagged poll related assignments from a political party as a whole.
"There is an advent of a new trend in the ensuing poll season. Political leaders are approaching the PR firms individually for brand building and to reach out to every single voter", said an official of a leading PR firm which has handled campaign for the ruling Biju Janata Dal (BJD) in 2000, 2004 and 2009.
Enquires from the individual candidates have gone up manifold, a trend that is fast picking up, said the official.
Dilip Tirkey, BJD Loksabha candidate for Sundergarh, Dharanidhar Nayak, Congress candidate for Kendrapada , Congress candidate of Puri parliamentary seat Sucharita Mohanty are known to have engaged PR agencies for their campaign trail. Some candidates in the fray for the assembly elections have also hired the PR agencies for image building and media management.
The activities include dissemination of press notes, photographs, visibility in print and electronic media, monitoring and feedback. Most of the PR agencies are charging between Rs 50000 and Rs four lakh (including expense charges) from each candidate for their services, industry sources said.
With winnability top on agenda, candidates have realized that they have to campaign differently. Attracting the neutral voters (who have no inclination towards any political party) for any candidate remains a bigger challenge than attracting the cadres as the latter will any way vote for the party, said Palwai Ragahvendra Reddy, Director, Sipper Global Informatics, a political process outsourcing company involved in campaigning strategies for the political parties and leaders.
Reddy said that their campaigning on the new media platforms is to promote the candidate's mission and vision on Facebook and Youtube .
Sipper Global Informatics has introduced to implement the personalized Interactive voice response (IVR) campaign in the political spectrum where the leaders raise the issues of local problems and their solutions in the voter's language.
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First Published: Mar 30 2014 | 8:20 PM IST