IndusInd to spend Rs 40-cr on ad, visibility drives

Private sector lender IndusInd Bank today said it has lined up a slew of branding activities in the coming year and has earmarked close to Rs 40 crore for advertising and other visibility initiatives.

The bank has appointed Ogilvy & Mather as its new advertising agency, a press release issued here stated.

The bank's CEO & Managing Director Romesh Sobti said that "the bank has focused on its brand-building programme since last year. This financial year the branding initiatives will gather momentum and we wanted some fresh thinking on the brand".

"I am extremely pleased to announce our association with Ogilvy & Mather," he added.

 

Since Romesh Sobti and his team took charge of the bank about two-years ago, IndusInd Bank has shown a robust turnaround and emerged as a much stronger private sector bank.

Significant changes in the branding and image of the bank have taken place during the last two-years and now that growth is apace, it will also undertake a major change in its image so as to emerge as a young, energetic and responsive bank, the release said.