Insurers Firms Take Out New Policy

Media advertisements are becoming passe for the insurance world. Several new insurance companies are sponsoring movies and plays, and handing out free tickets to their customers, prospective clients and their sales force in an attempt to push sales of policies. ING Vysya Life Insurance sponsored Spider-Man, the biggest box-office blockbuster this year. The film raked in over Rs 5 crore within the first three days of screening.

The name of the game is relationship building as insurance firms target customers through sponsorships. ING Vysya customers have been flocking to Mumbai