Lic Plans To Woo Dependents To Hardsell Pension Policies

If you cannot sell to those who are alive, tap the family when the bread-winner is dead. This seems to be the new mantra for the Life Insurance Corporation of India (LIC) when it comes to canvassing fresh pension business.

As part of this new strategy, while presenting the settlement cheque on death claims, the LIC agent will advice the family members to invest the sum in pension plans.