New Deutsche Bank loyalty program converts reward points into cash

Program launched to encourage bank account usage, especially e-banking

Deutsche Bank customers can now convert reward points earned on banking transactions into cash later under its new loyalty program. Christened ‘Express Rewards’, the loyalty program allows customers to redeem the points for direct cash credit into their accounts via online or phone banking.

The program has been launched to encourage bank account usage, especially e-banking, said the bank in a news release. 

Customers can earn reward points through a variety of transactions including online utility bill payments, purchases made through the Deutsche debit card, shopping online using db DirectDebit facility, auto debit transactions for Home loan or Personal loan EMIs.