According to the mandate Strategic Initiatives & Advisory Government (SIG) as the advisor would do feasibility study of project and tourism destination, infrastructure planning, making strategy among other things, said SIG Country Head Tushar Pandey.
The advisory business of the bank has been growing and adding to the bottomline, he said, adding, at the same time it bring business to the bank as well.
The bank earned about 27 per cent of income from the financial services advisory last year.
Yes Bank is already advising some of the states that have highlighted tourism as potential for economic growth including Madhya Pradesh, Punjab and Rajasthan, he said.
The bank has also been appointed by the Inter-State Council Secretariat, Ministry of Home Affairs, to undertake a study that will focus on developing a vision and goal for eco-tourism in India, developing eco-tourism standards and institutional mechanism for grading and certifying these ventures.
