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For consumers, Amazon has made shipping easy: Just choose the desired delivery date for your goodies and click. For the manufacturers who have to get those products to you, however, shipping remains a troublesome, inefficient, stubbornly analogue business. Your “one-click” often translates into multiple phone calls, emails, faxes and reams of paperwork — all coordinated by a knowledgeable and well-connected professional.
So Amazon, which prides itself on upending old ways of doing business, is now looking to transform the shipping industry as it has the retail industry. Between October and January, it arranged for the shipping of at least 150 containers
