 "online sale")
China's imposition of a $210 million fine for tax evasion on Viya, an internet celebrity dubbed 'the queen of livestreaming', highlights how quickly the industry has grown to become one of the country's most popular sales channels in a few short years.
Top Western brands from L'Oreal to Louis Vuitton engage livestreamers to help market products on China's top e-commerce platforms, and analysts now describe it as essential to a brand's strategy in the world's second-largest economy.
Where it all began
The first company to combine livestreaming online and shopping in China was e-commerce giant Alibaba Group's Taobao marketplace, which introduced Taobao Live
Disclaimer: No Business Standard Journalist was involved in creation of this content
