 "Understanding Alibaba’s move to jumpstart next phase of e-commerce growth")
The battlefield of Chinese e-commerce giants has shifted offline. The latest move is by Alibaba, which joins its competitors in venturing into the supplier market space for China’s mom-and-pop stores. The idea is to reach the 600 million Chinese consumers still unexposed to online retail.
TMall, one of Alibaba’s online shopping businesses, will now also operate as a supply chain platform for small shops conveniently located within 500 meters of consumers’ living compounds and buildings. It aims to reach out to 10,000 such stores in its first year, according to an article on its website last week.
Fighting for
