Answers to The Strategist biz quiz

1. Which was the first Indian company to sponsor a sports tournament overseas?

ITC "" The Sharjah Wills Trophy

2. What are fans of the Ferrari team in Formula One championship better known as?

Tifosi

3. Which brand tells you the time on Centre Court at Wimbledon?

Rolex

4. Which two-word phrase did Marshall McLuhan coin to describe the world considered as a single community linked by telecommunication?

Global village

5. The French coined a word in response to the adverse impact that Coca-Cola had on the consumption of wine. What's the word?

Cocacolisation

6. What are the 5 Ps of merchandising?

Presenting Products to Persuade People to Purchase

7. This florist once ran a brilliant ad in The New York Times: The copy, entirely in shorthand, was clipped by thousands of curious businessmen who naturally asked their secretaries for a translation. The ad "" addressed to these very secretaries "" asked them to remember him when the boss wanted flowers for his wife! Name the florist.

Max Schling

8. Elizabeth I was the Virgin Queen. Who is the Virgin King?

Richard Branson

9. Pepsi recently introduced Pepsi Edge, a low-carbohydrate drink, in the US, in response to a product launch by Coca-Cola? What is the Coca-Cola product called?

Coca-Cola C2

10. 10 In its earliest form, it was known as BackRub. What did it later became popular as and who were its founders?

Google, started by Larry Page and Sergey Brin was called Backrub, since it could analyse the "back links" pointing to a given website.

AND THE WINNER IS

Sundar R Iyer
From
Vadodara
Congratulations!

A cheque for Rs 2,000 is on its way in the mail

The Strategist would like to thank all those who participated. Please look out for the contest next week. Business Standard employees, and previous quiz winners and their families are requested not to participate