Innovative ideas

SPARKS

Forget hoardings and print campaigns. Non government organisations (NGOs) have discovered a new place to advertise their services.

They now post their messages on the back flaps of autorickshaws. Be it a plea for help, social activism, or helpline phone numbers, these ads literally meet commuters eye-to-eye, thanks to their location.

At peak hour traffic-jams, commuters are usually bored and look around for amusement. This is when these ads are sure to get a dekko. It's probably just a matter of time before India Inc. too wakes up to the possibility of this new medium.