KIT: The retail shop-fittings market in India

Strategic tools for the practising manager

The Indian shop-fittings market is in a nascent stage and largely unorganised.

Its size is estimated at about Rs 10,000 crore.

There are about 20-25 big players. The prominent ones include Bangalore-based Dovetail, Disha and Featherlite, Sahibabad-based BRV Solutions, Delhi-based Shark Designs and Magnum Interiors, and Mumbai’s Safe Enterprises.

An exclusive display point such as a shop-fit showroom with items on display is a rarity.

Most shop-fitters have a display unit in their facilities and workshops.