Neha to endorse Classic Jewels

Classic Jewels appointed Bollywood actress and former Miss India Neha Dhupia as its new brand ambassador on Friday.

Neha will endorse the jewellery of Classic Jewels and feature in the forthcoming advertising campaigns.

As the brand ambassador of Classic Jewels, the actress will associate herself actively with a jewellery brand for the first time. Beginning with the flagship brand Classic Jewels, from the house of Classic Diamonds India Limited, she will endorse all other brands of the company and attend key corporate and brand events for one year starting January 2004.

"It was an obvious choice since Neha reflects the contemporary Indian youthfulness and passion. He elegance, beauty, charm and substance will surely prove to be very positive for the brand," said Nirav Bhansali, the director of Diamonds India Limited.