The BOOK that inspired me

Blue Ocean Strategy explains how a company can navigate and develop a competitor-free market for itself through innovative thinking. Unlike the "red ocean" strategy, this book explores the uncharted waters where the reader can question the market space and the competition.

Further, it helps managers and business executives prepare themselves to face new players, whose business and marketing approaches are different from those of the existing players.

This book inspires new ways of thinking through a series of case studies, which helps a manager trace new areas that have never been touched by the competition.

Thus, unlike the earlier school of business, the authors prepare the managers to look beyond competition and not restrict their growth within the given market conditions.

Blue Ocean Strategy has not only helped me a great deal in understanding the market dynamics, but also to manoeuvre my way around it. It has come in especially handy in my fast-growing profession.

Rana Bawa, National head, marketing, Radio City

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BLUE OCEAN STRATEGY

Authors: W Chan Kim and Renée Mauborgne
Publisher: Harvard Business School Press
ISBN: 1591396190

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