The Strategist Quiz (#143)

 

1. Almond, orchid, saffron, sandalwood, rose and chocolate are the prominent variants of which popular FMCG brand? This brand has so far had only one male model in India. 
    
2. The ice cream flavours Rocky Road and Rum Raisin of Haagen Dazs supposedly played a role in the negotiations of a recent brand takeover. Which one? 
    
3. Which company claimed recently that printing errors by its auditors led to faults in its accounts and claimed that no mistake was done from its side? 
    
4. Which brand was the first to sell mineral water in plastic bottles and when? 
    
5. Name India’s first in-train magazine and also the railway division that publishes it. 
    
6. Which company deploys a go-to-market strategy called Tick-Tock? 
    
7. In which country was the first meter-equipped taxi cab introduced and what was it called? 
    
8. Name the world’s oldest technology magazine, and since when is it being published? 
    
9. Which was the second country in the world to set up a radio broadcasting service and when? 
    
10. Identify the characters, the brand and the ad agency from these controversial ads (see picture below).

 

 

 

Ten all-correct entries will receive a copy of John Parnell’s Strategic Management: Theory & Practice published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 7 April. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.