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Google to ban cryptocurrency, initial coin offering ads from June

Bitcoin, the largest cryptocurrency by market value, pared an advance of about 2 percent after Google's announcement

Mark Bergen | Bloomberg 

A copy of bitcoin standing on PC motherboard is seen in this illustration picture. (Photo: Reuters)
A copy of bitcoin standing on PC motherboard is seen in this illustration picture. (Photo: Reuters)

will ban online advertisements promoting and starting in June, part of a broader crackdown on the marketing of a new breed of

Alphabet Inc.’s announced the decision Wednesday night in an update to its policy, which says it will begin to block ads for "and related content." Inc. took a similar step in January, leaving the two largest web-ad sellers out of reach of the nascent digital-currency sector.

Bitcoin, the largest cryptocurrency by market value, pared an advance of about 2 percent after Google’s announcement, trading little changed at $9,099 as of 1:04 p.m. in Rival coins Ripple and Ether also pared gains.

The internet-search giant is also restricting ads for financial products including binary options, a risky derivative with an all-or-nothing payoff. Right now, queries for terms like "binary options" and "buy bitcoin" produce four ads at the top of the results.

Facebook, Google’s primary rival for ad dollars, banned ads for in January. Some aggressive businesses found a loophole: purposely misspelling words like "bitcoin" in their ads. A Google spokeswoman said the company’s policies will try to anticipate workarounds like this.

Google’s updated policy came with the release of its annual "bad ads" report, a review of the number of malicious, deceptive and controversial ads Google scrubs from its massive search, display and video network. In 2017, Google said it removed more than 3.2 billion advertisements from the web. That’s up from 1.7 billion in 2016.

Last year, for instance, Google pulled 79 million ads for luring online clickers to websites with malware. Google is also accelerating a push against misleading content. The company suspended 7,000 customer accounts for ads that impersonated a news article -- what Google calls "tabloid cloaking" -- and blocked more than 12,000 websites for copying information from other publications.

It’s unlikely that the 3.2 billion ads pulled in 2017, nor the coming cryptocurrency ban, will have a serious impact on sales. Last year, Google generated $95.4 billion in ad revenue, up 20 percent from 2016.

First Published: Wed, March 14 2018. 20:42 IST
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