We Are Optimistic Of A Quick Breakeven

It took six years to make. Obviously, the launch of the Scorpio has been much awaited. Not surprisingly, M&M has pinned much hopes on the project to take it to greater heights.

While the company is revealing precious little in terms of targeted numbers or profitability from the Scorpio, the project has, undoubtedly, spruced up the country's largest tractor and utility vehicle maker's brand image. Rajesh Jejurikar, vice president-marketing, spoke to Rajesh Nair about the company