Business Standard achieves 1 million unique visitors mark


ANI, the latest healthcare venture by EtechAces Marketing and Consulting Private Limited ("Policybazaar Group") has achieved its first milestone of one million unique visitors per month. The milestone has been accomplished in a short span of 6 months after the launch of Docprime services.
The platform which offers free online medical consultations, preventive healthcare packages and cashless services for a doctor and diagnostic lab appointments has quickly become a preferred choice across age groups. Millennials and digital natives between the age group of 18-25 and 25-30 form the highest segment of unique visitors at 52%, proving that the platform is tapping into an unmet need for the population. A further 17% of the users are split between the age group of 30-40. Surprisingly, even the traditionally non-savvy internet users in the age group of 40 and above are also now preferring to consult a doctor online.
An analysis of the visitor traffic threw up some interesting results. While 40% of the visitor traffic came from Tier-1 cities like New Delhi, Bengaluru, Hyderabad and Mumbai, the tier 2 cities of Pune, Lucknow, Patna and Jaipur made up a whopping 15% of the visitor traffic, pointing to an interesting trend in the penetration and acceptance of digital services in the general population of smaller cities. Equally heartening is the almost equal split between men and women - with 53% men and 47% women using the site.
"There is an urgent need to improve the way people deal with illnesses in India. We truly believe that accessibility and affordability will be the ultimate drivers to transform the healthcare sector. The benchmark achieved by has proven the need that all populations- digital natives who like to get services in an environment of their choice, women who neglect their health or digital immigrants above the age group of 40 are looking for immediate, reliable, and quality healthcare", said Ashish Gupta, CEO, on the achievement.
"The one million unique visitors mark is a testament to our commitment to and an understanding of the lacunae in the doctor to patient ratio in our country. Our sustained efforts over the last 6 months have shown incredible results and we are now targeting 10 million unique visitors by the end of 2019", he added. has tied-up with 25000 doctors and 5,000 diagnostic labs at present and aims to expand its network to 1,00,000 doctors and 20,000 labs across 100+ cities by December 2019. Currently, appointments can be booked with doctors and labs based in 34 cities of the country. This story is provided by NewsVoir.

Disclaimer: No Business Standard Journalist was involved in creation of this content

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First Published: Feb 27 2019 | 2:41 PM IST

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