Justin Bieber's perfumes have received negative response from the fans.
The fragrances have caused Elizabeth Arden shares to go down by 25, and the firm's spokesperson said that the turn down in the sales of scents by the 20-year-old pop brat and Taylor Swift was "steeper" than they had expected, the Daily Star reported.
While the Bieber perfumes can be bought for just 11.75 pounds for a 30ml bottle, Swift's Wonderstruck, was priced at 13.50 pounds.
The failure of the fragrances in the market has also caused the loss of 175 jobs.
