Business Standard

Harper's Bazaar India, in a unique innovation, shoots its 'May Cover' on a Smartphone


For the first time ever, Harper's Bazaar India shot its May 2019 cover and cover story on a Smartphone. The cover, shot on the soon-to-be-released OnePlus 7 Pro, features Jameela Jamil, an actor and activist, who insisted there be no digital retouching or airbrushing in her photographs.
"This was a perfect fit for our association as the camera on the phone is made to capture life in all its beautiful vibrancy. We present to you images through the lens of honesty. Sans digital distortion," said Nonita Kalra, Bazaar Editor.
"As the most exciting, outspoken and important voice on body positivity around the world, the message was clear. Images have to be presented as they are and we must celebrate the truth", she added.
Harper's Bazaar shot with Jameela in Los Angeles, on a rooftop terrace and the camera on the OnePlus 7 Pro perfectly captured the brightness of the clothes against the clear blue sky.
"It is a picture-perfect camera, and the output was amazing. I could not believe we had an option to shoot RAW images without having to connect it to an app or computer. We used the phone to capture behind-the-scenes clips and noticed the video was even better", said Bazaar's creative director who was present at the shoot.
"It is going to be the cover of the season. I believe what we have managed to achieve is unprecedented and I am elated that we have been able to combine synergies of two hugely popular global brands - Harper's Bazaar and OnePlus in such a beautiful manner", said Karen Wilson Kumar, Publisher of India Today Lifestyle Group.
The much-awaited OnePlus 7 Pro is launching globally in simultaneous launch events in New York, London and Bengaluru on May 14.
This content is provided by NewsVoir. ANI will not be responsible in any way for the content of this article.

Disclaimer: No Business Standard Journalist was involved in creation of this content

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Apr 30 2019 | 1:30 PM IST

Explore News