Started with a great momentum, Shemaroo's '#FilmiGaaneAntakshri' broke the record of 'Most tweets in a day' with a breathtaking figure of 34,949 tweets.
The last record for 'Most tweets in a day' stood at 2,858 tweets in February 2015.
An initiative by Shemaroo's Filmigaane, '#FilmiGaaneAntakshari' is the first of its kind digital campaign that is running on Twitter for seven continuous days (From September 26 to October 3 for a total of 168 hours).
This campaign is not just unique because it ran for 168 hours constantly but it goes a step ahead by making the viewers re-live the beautiful retro era of 80's-90's.
Along with breaking a record of 'Most tweets in a day' FilmiGaane is also attempting a record in the 'Limca Book of Records' for playing the longest running Antakshari on TWITTER.
During the course of this campaign, winners are selected everyday and by Day four, 1000 winners have already been declared and roughly a 1000+ more are yet to win.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)