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With this smart feature, Chinese phone racing to top in Indian market

ANI  |  Washington D.C. [U.S.A.] 

In a time span of just a year, a Chinese budget phone took over the India's market by overcoming a simple difficulty - making the operable with oily fingers too.

Shenzhen-based Transsion Holdings, last year, launched Tecno mobiles that unlocks even with oily fingers. This feature alone has made them one of the top three vendors in India, reported the South Morning Post (SCMP) on Friday.

The Chinese cell phone, which has physical keypads and costs around US$10, has also become top vendor in

Chinese brands consider as the most important overseas markets and have stiff competition to ace the market.

Reacting on their incredible growth in the Indian market, Arif Chowdhury, of Transsion, said success came only be meeting the needs of the locals and not by making fancy slogans.

"Big companies which sell in more than 100 countries are too global to care for one single market. The core strategy for us is to become the favourite brand in emerging markets," the SCMP quoted Chowdhury as saying.

He further said before entering the market, the company spent more than a year on studying the existing brands and trying to figure out the needs of the market.

The company has also upgraded its image sensor software, especially in low light environment, keeping in mind the habit of Indians hanging out with friends late at night.

Targetting untapped rural markets in India, the company also offers customers a 100-day free replacement guarantee for any to win trust from rural customers.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, January 12 2018. 08:55 IST