Maruti Suzuki's Ciaz sells 2.7 lakh units in 5 years since launch

Maruti Suzuki's premium sedan Ciaz completed its 5 glorious years of being one of the best-selling premium sedan in the country. Launched in 2014, Ciaz has emerged as an unmatched market leader with over 2.7 lakh delighted customers. Capturing the aspirations of customers, the Alpha (top end) variant of Ciaz contributes to over 54% of its sales.

Commenting on the benchmark, Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India, said, Since its launch, Ciaz has witnessed a resounding success in the highly competitive premium sedan market. Ciaz commands a 30% market share in the premium sedan segment, and has struck a chord with Indian consumers. With 17% contribution of automatic variants and Smart Hybrid technology, Ciaz is testimony of customer preference for a comfortable, spacious, technology driven and feature packed sedan. We thank our customers for their confidence in this premium sedan. This reinforces our commitment to bring contemporary and greener technologies for our customers.

 

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