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With an aim to drive awareness around Diwali on availability of Indian Gold Coin, MMTC and WGC launch a multimedia advertising campaign

Capital Market 

With an aim to drive awareness around on the availability of Indian Gold Coin, along with World Gold Council (WGC) has launched a multimedia advertising campaign starting this week that includes newspapers, radio, digital and select cinema halls. More information on Indian Gold Coin can be accessed on or toll free number 1800 1800 000.

The Indian Gold Coin is available in denominations of 5 gm and 10 gm coin and 20 gm bar. The coins are currently available at all outlets across India, along with select branches of seven Banks - Indian Overseas Bank, Vijaya Bank, Federal Bank, Yes Bank, Andhra Bank, and Bank. Indian Gold Coin is available at about 383 outlets across now.

Indian Gold Coin was launched by the Prime Minister Shri Narendra Modi on 5th November, 2015. It is India's first ever sovereign gold offering and only Gold Coin hallmarked by Bureau of Indian Standards (BIS) for purity. The creation of a national branded coin, of uniform price and quality has addressed the trust deficit that exists around the buying and selling of gold.

It aligns with the Make in priority of the Government.

Indian Gold Coin has the National Emblem Ashoka Chakra engraved on one side and Mahatma Gandhi on the reverse side. Its other unique features include 24 Karat 999 fineness purity, positive tolerance both in weight and purity, tamper proof packaging and advanced anti-counterfeit features.

Indian Gold Coin is minted in from gold sourced domestically from Gold Monetisation Scheme. It enters the international basket of National Gold Coins which is minted locally by India Government. Mint, Mumbai and Kolkata and therefore also promotes Make in India. It will aid in recycling of gold through transparent buy-back option being brought by Through the Indian Gold Coin, the Government of India aims to reduce dependence on gold imports to meet the local gold demand as Indian Gold Coin is being minted from the gold collected under Gold Monetization Scheme (GMS).

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, October 27 2016. 13:49 IST