Adam Levine wanted uniqueness for fragrance

Singer-songwriter Adam Levine, who has unveiled a new fragrance, says he always wanted the scent to be unique.

"You don't want to be alarmed by a scent. You want it to be alluring or mysterious in some way. You want something that's uniquely your own," eonline.com quoted Levine as saying.

"The Voice" judge unveiled the fragrance with a video directed by Travis Schneider.