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British Asian Trust & Rajasthan Royals launch anti-trafficking partnership

IANS  |  London 

The British Asian Trust, the leading South Asian diaspora development organisation, which was founded by HRH The of Wales, announced a major new partnership with leading Jaipur-based (IPL) team the The partnership, backed by (CIFF), will launch a media driven mass awareness campaign to combat child-trafficking in

The partnership was announced at a star-studded fundraising event on June 7 at the Lord's. The evening raised funds to scale up the British Asian Trust's anti-trafficking programme in and develop a mass awareness campaign to combat child trafficking. Funds raised at the event were matched by

The event was attended by a host of legends such as Shane Warne, M.S. Dhoni, Steve Smith, and many others at the historic Long Room at Lord's. Guests were hosted by and treated to comedy from Nish Kumar.

The have a long-standing relationship with Last year, England and all-rounder visited projects in Jaipur, to show support for its campaign to end child labour in the city.

Since 2012, has supported over 18,000 children and young women in who were particularly vulnerable to sexual exploitation, building their resilience to abuse and trafficking and offering rehabilitation for victims. Speaking on the occasion, said: "and do great work in tackling child trafficking in and I am pleased to play my part to support and contribute to a that is better for all."

Richard Hawkes, of the British Asian Trust, said: "It is great to see so many people come together to tackle the scourge that is child trafficking. This is critical in India, where 100,000 children are reported going missing every year, with unofficial numbers likely to be higher."

Kate Hampton, Office of the Children's Investment Fund Foundation, said: "The has demonstrated considerable political will and leadership in tackling child trafficking."



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Sat, June 08 2019. 13:08 IST