World's leading watchmaker TAG Heuer has signed up football superstar Cristiano Ronaldo as its brand ambassador.
"TAG Heuer is by far the best at what it does and has been for more than 150 years. No other luxury brand has such strong ties to the highest levels of sports. It is incredibly glamorous yet also so unconventional, and we share exactly the same determination: to totally change the game, push the limits and make our own rules. It is a great honour to be a part of such a powerful and pioneering legacy," said Cristiano.
The two-time Ballon d'Or winner, Real Madrid forward and captain of the Portugal team for the coming World Cup in Brazil, Cristiano joins film actors Cameron Diaz, Leonardo DiCaprio and Shah Rukh Khan, WTA tennis champion Maria Sharapova, Formula One World Champion Jenson Button, World Rally Champion Sebastien Ogier and the entire crew of 2013 America's Cup winner Oracle Team USA.
Past members have included actors Brad Pitt and Uma Thurman, golfing great Tiger Woods, and the most legendary names in the history of Formula One, from Ayrton Senna to Kimi Räikkönen, Fernando Alonso, Sebastian Vettel and Lewis Hamilton.