"Great Online Shopping Festival is India's version of cyber Monday and is an exciting platform to move the industry forward. The consumer confidence to shop online has grown considerably in the last 12 months, boosting the growth of both large multinational and homegrown companies.
"Our recent report projects that the industry will continue to see robust growth in next few years making it a $15 billion industry by 2016," said Rajan Anandan, vice-president and managing director, Google India.
The mega online shopping festival will feature over 450 partners offering their best deals for 72 hours this year. This year GOSF will also feature exclusive launches from brands like Motorola Nexus 6, HP, Lenovo, Tata Housing, Karbonn, Van Heusen, Asian Paints and great deals on exclusive designer collection from Pernia's Pop Up Shop, the statement said.
The initiative was launched by Google in 2012, and has seen tremendous response with most players seeing over 350 percent growth in daily sales. Last year, 2 million users visited gosf.in and over 16 million users visited across all partner sites including smaller players registering 2x growth on an average in their daily sales.