You are here: Home » News-IANS » Business-Economy
Business Standard

More people now prefer businesses they can message: Facebook

IANS  |  New York 

With an increase in business-consumer interaction on mobile messaging platforms, 53 per cent of consumers today prefer shopping with a business they can message, a survey by social media giant Facebook has revealed.

According to the "Facebook Messaging Survey", more than 50 per cent of people in India, Brazil, the United Arab Emirates (UAE), Mexico and Indonesia are most likely to message more than five people every day.

"Sixty-three per cent of the consumers said that they message with brands more today than they did two years ago," said the survey conducted by Facebook along with Nielsen.

With the rise of mobile messaging apps like WhatsApp, Viber and Line, brands are rushing to establish a presence within the programmes themselves, campaignlive.com reported.

Following this trend, companies like Disney, Taco Bell and Paypal have introduced chatbots designed to engage customers inside messaging apps.

"Having this understanding can help marketers and businesses better inform how to reach consumers where they are spending their time, and to better meet their expectations for personalised experiences," Asher Rapkin, lead for product marketing communications at Facebook, was quoted as saying.

According to the survey, 39 per cent consumers said they ask questions or seek information by talking to the brands via messaging, 33 per cent enquire about store hours, location or inventory, 34 per cent make or confirm an appointment, 33 per cent make a purchase or place an order, 30 per cent give feedback and 30 per cent share photos of products.

Overall, 76 per cent said messaging has improved their lives and 69 per cent say messaging apps have made their lives easier.

"Consumer desire to interact with businesses through messaging is a growing trend around the world though some parts of the world are a bit ahead in terms of consumer behaviour and intent," Rapkin said.

--IANS

sku/na/dg

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Mon, August 08 2016. 14:06 IST
RECOMMENDED FOR YOU
RECOMMENDED FOR YOU