Wipro Consumer Care, a business unit of Wipro Enterprises, on Thursday said it will invest in online consumer product firm Happily Unmarried (HUMPL).
According to the company, the investment is in line with its strategy of leveraging emerging online opportunities brought about by rapid digitalisation.
A statement issued by the company said HUMPL, since its foray into the personal care market in 2015, has built a wide portfolio of male and female grooming products under its umbrella brands of "Ustraa" and "Happily Unmarried", respectively.
--IANS
ppg/vd
Disclaimer: No Business Standard Journalist was involved in creation of this content
